SERVICES_web design & development

Our engagement process begins with an onsite consultation we call the Discovery Workshop. The purpose of the workshop is to dedicate appropriate debate to key issues in a collaborative environment:

• What is the overarching vision and what are the MEASURABLE objectives for the Website?
• Target audience(s)? What are their needs and what web solutions meet those needs?
• What are the content functionality elements (CFEs) & messaging considerations necessary to bring the vision to life?
• What are the marketing tools & positioning methods that will connect the site with its target audience and achieve its objectives?
• What are the key success metrics that will measure site performance?

The Discovery Workshop will lead to a greater understanding regarding the nature of the project itself and ensure that the proper game plan has been defined.

What is Web 2.0?

Web 2.0 is a trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. The characteristics of a Web 2.0 site are rich user experience, user participation, dynamic content, metadata, web standards and scalability.

Web 2.0 is all about the following and more...

• User Centric and User Oriented
• Web Services, Web API's
• Widgets, Gadgets, Mashup's
• Blogs, Feeds, Wiki's, Tagging, Podcasting
• Social Networking
• Rich Multimedia
• Client rich technologies like CSS, HTML, DOM, XML, AJAX, JSON, XHTML, REST, SOAP

We will enhance your Web Presence across the entire spectrum of Web 2.0 strategies using an individualized approach.

Usability Testing is a means for measuring how well intended audiences use a Website for its intended purpose. We conduct usability tests throughout the entire life cycle of your project:

Explorative Testing gathers input from participants in the early stages of site development. Based on the experience and opinions of target users, the project management team will decide the appropriate direction for the site's look and feel, navigation, and functionality.

Assessment Testing occurs when the site is close to launch. Here you will get feedback on issues that may present potential problems for users but are relatively simple to fix. Assessment testing will occur as part of Quality Assurance (QA).

Evaluation Testing is useful to validate the success of the site subsequent to launch. The site can be scored and compared to competitors from a subjective design and functional perspective as well as empirical assessment of key metrics, and this scorecard can be used to evaluate the project's success.

We believe that the qualitative success of your Web Presence can be measured by a single factor: User Experience.

Experience Design, the practice of designing environments, such as a website, with an emphasis placed on the quality of the user experience above all other technical concerns, is core to understanding how to enhance a Web Presence. An emerging discipline, experience design draws from many sources, including psychology, linguistics, cognitive science, information architecture and heuristics. We consider all of these sources and more to help you create a Web Presence that has the ultimate user experience.

The proper use of interactive design can revolutionize the way you present yourself too your audience. Reshaping your brand message into dynamic, interactive displays, we'll deploy the rich features available to express your identity in a creative, engaging manner. At the same time, we?ll ensure that nothing compromises your search engine optimization or mobile device compatibility.

We specialize in bleeding-edge design technologies, including digital illustration and imaging, rich multimedia, including video and audio, and scripting techniques using Flash ® and JavaScript ® for design, animation and data handling.

DeepBlue Program Engineers have exceptional proficiency in the bleeding-edge technologies that are available today. Our programmers are Microsoft-Certified in ASP.NET v2.0 and SQL and are experienced in multiple development languages, including PHPMYSQL, J2EE-JAVA, XML and JSP.

AJAX, shorthand for "Asynchronous JavaScript and XML", is a web development technique for creating interactive web applications. The intent is to make web pages feel more responsive by exchanging small amounts of data with the server behind the scenes, so that the entire web page does not have to be reloaded each time the user requests a change.

Our content management system provides the ability, via a web-based interface, to create, edit, manage, and publish content. Our CMS will simplify the management of your website, in particular allowing content creators to upload content, such as news articles, product information, sales guides and marketing collateral, without requiring technical knowledge of HTML. In addition, our CMS will provide definition of workflow tasks for collaborative creation and create a repository that provides intuitive access to massive amounts of content.

Key CMS Features at a Glance

• Word-like content editing environment
• Ready to use modules: News, Blogs, Lists, Polls, Images, Documents, Events, etc.
• Drag & Drop Page Editing
• Automatic Sitemap
• RSS Feed
• Page Caching
• Multilingual Support
• Workflow

Making a purchase online should be simple, yet secure. We provide a retail and/or B2B eCommerce solution that is both intuitive for the end customer and easy for you to manage. Flexible and feature-rich, our platform offers the scalability, extensibility and ease-of-use needed for online success.

Key Benefits

• Merchant Tools allow you to easily manage store settings, product inventory, discounts and promotional offers. Give varying permission levels across your organization based upon role or department.
• Product management gives you the flexibility to present unlimited products, categories and subcategories in a format that works for your products.
• Dynamic Imaging Suite present products in their best light by offering multiple product images and a view larger feature.
• Search page filters allow customers to quickly sort through available products by attributes such as color and size.
• Bundle Products together to enhance the shopping experience and drive revenue by selling additional products.
• Integrations including Microsoft Dynamics, Sage Software, SAP and others
• Integrated e-mail subscriptions for marketing communications

We have the capabilities to integrate data between SharePoint and virtually any data source to help your organization solve the challenge of Microsoft SharePoint integration. We provide our customers with an integration environment designed to make building and maintaining integrations simple and easy.

Our programmers can even integrate SharePoint with systems that are not readily accessible using the SharePoint designer such as processing data from Active Directory, Systems Management Server or Salesforce.com.

We provide solutions for a wide variety of business scenarios:

• Coexist between SharePoint and Lotus Domino applications
• Transition shared files to SharePoint
• Synchronize content from DBMS, CRM, ERP, LOB systems
• Migrate Lotus Domino.Doc cabinets to SharePoint
• Integrate content from other legacy systems to SharePoint
• Synchronize SharePoint sites (WSS, SPS, MOSS)

The World Wide Web Consortium (W3C) is an international industry consortium dedicated to "leading the Web to its full potential". The W3C was created to ensure compatibility and agreement among industry members in the adoption of new standards. Prior to its creation, incompatible versions of HTML were offered by different vendors, increasing the potential for inconsistency between web pages. The consortium was created to get all those vendors to agree on a set of core principles and components which would be supported by everyone.

Why worry about Compliance?

• Greater visibility with search engines
• More accurate internal search engines
• Compatible with older Browsers
• Correct errors easier and faster
• Compatible with Mobile Devices