SERVICES_internet marketing
The objective of an Internet Marketing (IM) strategy is clear: significantly increase qualified traffic to your Website, which will lead to greater awareness and customer acquisition. Through proper planning, execution and measurement of website and marketing-related activities, DeepBlue will assist your organization in accomplishing this task.
The IM Strategy consists upon the following principle components:
Search Engine Optimization Services are intended to provide preferential positioning in selected search engines and report results on an ongoing and timely basis. DeepBlue will apply an aggressive “best practices” methodology to improve your site’s ranking for defined keywords in popular search engines.
Initial Search Engine Optimization Research & Setup
- Keyword research to identity primary keywords in your industry
- Initial report to examine current ranking in major search engines
- Analysis of current traffic via Website log files to see trends and current spiders
- Initial Competitive/Comparative SE ranking report for top competitors
- Link Popularity/Directory Submissions
- Optimized Press Releases
- W3C-Compliance to organically improve site effectiveness in search engines
Monthly Search Engine Optimization Services
- Ongoing keyword evaluation for industry-specific keywords and/or phrases
- Ongoing content strategy to provide new pages of optimized content
- Monthly search engine ranking report to examine current ranking in major search engines
- Analysis of Website traffic via Website log files to see trends and current spiders
- Ongoing consulting on techniques for optimization of HTML and Website content
- Monthly monitoring and resubmission of optimized content pages
Pay-per-click (PPC) campaigns, such as Google AdWords, provide a short cut to search engine traffic by allowing you to purchase specific keywords. If you use pay-per-click advertising, you will pay a pre-determined amount each time someone clicks onto your ad. In short, with PPC the more you pay the higher you will place on search results. DeepBlue provides monthly assistance in setting up and optimizing your PPC campaign to ensure optimal returns on your investment.
Viral, or Permission-Based marketing is a concept that takes advantage of the human desire to share information. It works on the snowball effect; you send out to a number of friends or associates an interesting, entertaining or amusing e-mail that incorporates your branding or corporate message. If they like it, they do the same. And so on. The potential to reach thousands of people is perfectly realistic and does in fact happen on a daily basis for many companies who take advantage of this method of digital marketing. Even better, recipients will generally select the people they feel will be most appreciative, effectively helping you to reach your target market.
Driving traffic is one goal, but what are visitors doing when they reach your site? DeepBlue will isolate traffic from any campaign to see the paths they took, the pages they viewed, the goals they achieved and the exit pages.
Search engines, partner sites and your own marketing campaigns. They all send traffic, but only some will generate consistent results. DeepBlue will evaluate Key Metrics to determine the effectiveness of all online marketing initiatives. An ongoing reporting system will provide critical traffic activities and recommendations based upon analysis of activities. We will evaluate which campaigns are sending the best traffic and generating the strongest ROI.