In 1960, 10-year-old Arthur is living with his grandmother in a quiet country house. His grandmother entertains him by reading stories about the Bogo Matassalai with the Minimoys, tooth-sized, elfin beings they believe to be their counterparts.
We teamed up with Miramax and Nickelodeon to develop a Make Your Own movie trailer to help promote the film. Users could select from video clips and sound tracks while adding their own words to create a trailer based upon their own unique perspective. A high-profile contest on Nick.com included over 50,000 entries.
~ Ethan Noble, Miramax Film Corp., Director of Marketing