What Exactly Is Responsive Web Design?

Responsive Web Design (RWD) is a new development approach that creates websites with fluid proportion-based grids, to adapt the layout and images to the viewing environment. As a result, users across a broad range of devices and browsers will have access to a single source of content, laid out so as to be easy to read and navigate with a minimum of resizing, panning and scrolling.

In addition, RWD generates an optimized device-specific user experience from a single-data source, eliminating the need to waste precious company resources building and updating unnecessary sites and apps for every device.

RWD is getting a lot of attention. It represents a SIGNIFICANT departure from the “traditional” way of designing websites.

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Why Should Responsive Web Design Matter to You?

In 2013, mobile devices are predicted to overtake desktops as the primary internet platform. Companies and organizations without a mobile strategy will notice decreases in both site traffic and conversions as consumers refuse to suffer through difficult content navigation. By utilizing Responsive Web Design your organization can assure that your website provides a simple, efficient, and effective way to connect your consumer to your most vital information.

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How Can We Help?

DeepBlue is a thought leader in creating the new user experience (UX) through responsive web design. We understand the challenges of effectively communicating a compelling message on multiple web platforms. We will partner with your organization to implement it's vision and develop a unique user experience for all platforms that is simply amazing.