Conquer the Map: How to Get Your Business to the Top of Google Maps Search Results

In an era when consumers turn to their smart phones for everything from restaurant recommendations to finding the nearest plumber for local products or services, showing up on Google’s classic Search Engine Results Page (SERP) is no longer enough.

With countless businesses vying for attention, how do you ensure your business stands out locally and grabs those coveted top spots?

Here’s your guide to climbing the Google Maps ranking ladder:

1. Claim and Verify Your Google Business Profile

Think of your Google Business Profile (GBP) as your online storefront. It’s the first impression many customers will have, so make it count! Claiming your profile gives you control over the information displayed, and verification adds a badge of legitimacy that Google and customers value.

2. Optimize Your GBP Like a Pro

• Complete every section: Don’t leave any blanks! Fill in every detail, from opening hours and contact information to photos and service descriptions. The more complete your profile, the better Google understands your business.
• Choose the right categories: Selecting accurate and relevant categories helps Google categorize your business and show it in relevant searches.
• Keywords are king: Just like with website SEO, incorporate relevant keywords in your business description and posts. Don’t overdo it, though – keep it natural and customer-focused.

3. Location, Location, Location

Ensure your business address and other location details are accurate and consistent across all platforms. Any discrepancies can confuse Google and hurt your ranking.

4. Gather Those Golden Reviews

Reviews are social proof! Encourage happy customers to leave reviews on your GBP. Respond to reviews, both positive and negative, to show you’re engaged and value customer feedback.

5. The Power of Visuals

Add high-quality photos of your business, both interior and exterior. Showcase your products, services, and team to give potential customers a visual taste of what you offer.

6. Keep Your Profile Fresh

Regularly update your profile with fresh content, like new photos, special offers, and posts about events or updates. This signals to Google that your business is active and relevant.

7. Local Citations Matter

Ensure your business information is listed accurately on other relevant online directories and platforms. Consistent citations across the web reinforce your business’s legitimacy and location.

8. Leverage Google Posts

Use Google Posts to share updates, promotions, and engage with your audience. This feature can boost your visibility in local search results.

9. Track Your Progress with Google My Business Insights

Google My Business Insights provides valuable data on how customers find and interact with your profile. Use this information to understand what’s working and where you can improve.

10. Don’t Forget Accessibility

Make sure your business information is accessible to everyone, including those with disabilities. This includes adding alt text to images and ensuring your website is ADA compliant.

By following these tips and consistently optimizing your online presence, you can significantly increase your chances of ranking higher in Google Maps search results, driving more traffic to your business, and ultimately, boosting your bottom line. Contact DEEPBLUE today to discuss your Google Maps and local search strategies.