Horizontal scrolling. If you’ve spent any time browsing the web lately, you might have noticed something a little different: some websites are scrolling sideways instead of the traditional up and down. While it might seem counterintuitive, side-scrolling websites are making a comeback in web design, and it’s not just a gimmick – it’s a powerful tool when used strategically.

Why Horizontal Scrolling?

• Visual Storytelling: Side-scrolling websites can create a more immersive and engaging experience, especially for visual content like portfolios, galleries, or product showcases. It allows users to “walk through” the content, similar to exploring a physical space.
• Breaking the Mold: In a sea of traditional scrolling websites, horizontal scrolling makes your site stand out and creates a memorable impression. It’s a chance to showcase your brand’s creativity and innovation.
• Showcasing Long-Form Content: If you have detailed timelines, product specs, or infographics, vertical scrolling can be a great way to present information in a digestible format without overwhelming the user with endless vertical scrolling.
• Mobile-First Design: With the rise of mobile devices and touchscreens, horizontal swiping has become a natural gesture. Horizontal scrolling can complement this behavior and create a seamless user experience across devices.

When to Use (and When NOT to Use) Horizontal Scrolling

Horizontal scrolling isn’t suitable for every website or every piece of content. Here are some guidelines:

• DO use it for visual storytelling, portfolios, image galleries, product showcases, and long-form content that benefits from linear presentation.
• DO ensure clear visual cues (arrows, dots, etc.) to indicate the ability to scroll horizontally.
• DO prioritize user experience. Vertical scrolling should feel natural and intuitive, not forced or confusing.
• DON’T use it for primary navigation or essential text content. Users expect to scroll vertically for these elements.
• DON’T overuse it. Too much horizontal scrolling can become tiresome and frustrating.

Inspiring Examples of Horizontal Scrolling

• Apple’s iPhone page: Apple uses side-scrolling to showcase the sleek design and features of their iPhones, creating a sense of luxury and exclusivity.
• National Geographic’s “Photo Ark”: This project uses horizontal scrolling to showcase a vast collection of animal portraits in a visually striking way.

Ready to Scroll… Sideways?

Side-scrolling websites are a design trend that’s gaining momentum, and for good reason. It offers a fresh perspective on web design and can elevate your site’s user experience. However, like any design technique, it should be used thoughtfully and with purpose.

If you’re looking to refresh your website or explore new ways to engage your audience, DEEPBLUE’s team of web design experts can help you determine if horizontal scrolling is the right fit for your brand.

Let’s chat about how we can create a website that scrolls not just up and down, but in any direction your creativity takes us.